Social Fresh attendees received a treat this week when Olivier delivered the ultimate, comprehensive presentation on social media ROI. This has been heavily passed around Twitter and on blogs because of Olivier’s unique tongue-in-cheek delivery… this is not the typical corporate presentation about revenue and the bottom line! Check it out and also read the comments (and more stellar advice from Olivier) at Slideshare & at TheBrandBuilder blog.

What you will find in this presentation:

The business definition of R.O.I., the case for business justification of social media, the actual R.O.I. equation, a step-by-step method for creating a Social Media R.O.I. proof of concept, and real world no-nonsense advice.

What you will not find in this presentation:

The typical BS spewed by social media and media measurement “gurus” who obviously have no idea what they are talking about. If your boss or client is still not getting the answers they want when it comes to the Social Media R.O.I. question, point them to this presentation and see if it strikes a chord.