Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for - and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
~ Chris Brogan, President, Human Business Works
Blanchard is demanding. He won't allow you to flip through this book, nod your head and leave... you're going to have to invest to get your rewards.
~ Kyle Lacy, MindFrame Principal
It is important to understand reach, attention and influence for social media ROI. This is the book to help with that understanding.
~ Geoff Livingston, Author of Welcome to the Fifth Estate
If you want to get serious about online communications, you can't go wrong with Social Media ROI!
~ Jay Baer, Co-author of The NOW Revolution
Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time.
~ Sally Hogshead, Author of Fascinate
Incredibly practical yet supremely enjoyable, this book offers a clear roadmap to growing your revenue.
~ Brandon Prebynski, Social Media Strategist
Olivier avoids the fluff with clear-cut ideas that will help you produce results.